During my time at Arhaus as the Product Development intern, I had the privilege of working with the Wall and Desk Team, Bed team, and Bath team, where I helped inspire ideas and develop current lines of furniture for their fall 2027 season. I also had the opportunity to create a line of pieces with the other interns. During this time, we collaborated and collectively identified white space at Arhaus Furniture.
Current Arhaus Market Trends and Opportunity
Currently Arhaus Brands themselves as Luxury Funiture goods. Identifying what they are missing as a catalog was crucial to this project. identifying current best selling items and where their pricepoint was is important to know what their current consumer target market is.
By targeting the empty market trends, this will allow the company to expand its customer base and bring in more revenue.
Identified White Space
Garden Expansion Set
Pergola
Garden Bench
Outdoor sink
Chosen Direction
Avant Garde Luxury Set
Long Modular Sofa
Standing single Bar
Glass Coffee Table
Traditional Kitchen Set
Lazy Susan
Standing Island
Basic Cabinet
The identified white space is the contemporary high-luxury furniture market. Through this we are unlocking a new customer segment within this collection. The Target audience is design driven consumers who value artisitan craft furniture with a bold look.
Create a Capsule of 3-5 Products
Main Design Goals
Reach a higher income customer
Stay within Arhaus’s Aesthetic
Inspiration
Concept One
